Beijing March 10 evening, according to Market Watch reported, Swatch Group (Swatch Group AG) said Thursday that the group will make its smart watch technology development focused on plastic Swatch brand, as Apple’s and to respond to some other company introduced the smart watches products, and then will consider this technology with the higher priced brands, the company’s brands include Omega, Longines and Tissot.
Swatch Group launched in January this year to support remote payment-enabled smart watch products in the Chinese market, the Group Chief Executive Officer said that this product popular with Chinese consumers. The Swatch Bellamy called smart watch support near-field communication (NFC) technology, priced at 80 euros (about $ 88) to 100 euros. Swatch Group plans to launch later this year to further this product in the United States, Brazil, Switzerland and other markets.
For Swatch Group, the progress on the smart watch market is very important, because in the Swiss watch manufacturer, the group is regarded as the company most likely to be Apple and Samsung smart watch Apple Watch damages, which the reason is that many of the company related to the price of these watches as smart watches under $ 1000.